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Analysis

Identifying your customer's needs


On the other side of the writing spectrum from the creative writing services offered by the company are Highwrite's special set of analysis services. These services make the perfect complement to marketing communications. Correct analysis can assure your development is in the right direction and, at the same time, will help you understand which marketing messages you should bring to your customers.

A carefully researched, point-by-point comparison of your products features against the competition will both clarify your competitors strengths and so aid you to set development priorities.

When it comes to producing a competitive advantage document you will have the information you need to present your case, to your customers, your investors or your executive management.

Highwrite's experienced analysts can help in a wealth of situations where analysis and design are required to reach your business aims. These can range from the layout and presentation of your information in a spreadsheet, to object oriented analysis and design using UML.


Take a look at the following list:
  • Schedules. Creation of professional, interactive schedules in spreadsheet format to consolidate disparate sources of information.
  • Graphs. Once your date is arranged in tables and schedules, we can define for you powerful graphical displays of your data.
  • International Document Summary and Analysis. The success of your product depends on how well it complies with international laws and standards. California law, HIPAA, ISO 17799, the Sarbanes-Oxley act of 2002 and the U.S. DOD regulations are current examples of rigid requirements which are spurring interest in software products. We can summarize such documents for you in plain simple language so you can tailor your products to the market demands.
  • Competitive Advantage Documents. Product comparisons between your product and the competition.
  • List of Benefits. Creation of your product's feature list and the benefits of each feature.
  • Usability Analysis. A detailed report of ease of use of your products.
  • Quality Assurance testing of your software and hardware products.
  • OO Analysis and Design. Systems requirements, use cases and design documents.
Click here and speak to Highwrite now.