Viewing technology from a higher perspective
Presentations in English
Hitting the target with clear and focused messages
Presentations in English are a vital visual aid in advancing company objectives with customers and partners around the world. The use of English presentations has become popular business culture in technology companies even in non-English speaking countries, both within the organization and also for partners and investors. The use of quality English language presentations indicates a maturity and readiness to do business globally.
Presentation Content
Your presentation should be aimed at a specific need and requires careful linking of poignant marketing messages in clear English that is correct and easy to read and reflects an understanding of the target audience. It should not be built to target multiple objectives. To achieve its aims, the presentation needs to grip and convince and even excite those who see and hear it. The building of an effective presentation requires thought, defining of aims, analysis and marketing writing (marcom) at a high level. The presentations most in demand are the following:
Investor Presentations
One of the most critical presentations for start-ups and established companies alike is a presentation for investors. For technology and forward-looking companies, the investor presentation is expected to be in English, even for companies in non-English speaking countries. The content for this particular public needs to concentrate on the special angle of interest of the investor: Trends, needs, competitors, patent potential, market size and the like, without too much technical detail on the product or idea itself. The investor is interested in your idea, above all, as a profitable investment. Read more on investor presentations
Product Presentations
Many companies make the mistake of using their product presentation as a general presentation for different purposes, for both technical people and for decision makers. Sometimes, they insert slides from other presentations such as a company presentation. While initially saving time and effort, this often leads to presentations with a mixture of messages which can confuse the audience and fail to convince them of the points meant for them.
Product presentations should be built with a clear aim in mind. Presale presentations should concentrate on the need, benefits, results and outputs while post-sale presentations are a training tool and need to show more the ‘how’ of the product, idea or service.
Partner/Reseller Presentations
A partner or reseller presentation is a presentation in English based on your product or service but with the addition of special points of interest for the reseller. For example, the level of service provided by the vendor, marketing collateral you can give him and a methodology for making a successful sale. These are often even more important to your partner than details about the product itself.
At Highwrite we have the experience and skill to build the best presentations for your company.